After the statements of the Minister of Treasury and Finance Nureddin Nebati, “I also call on all our businesses to implement discount applications”, some chain markets started to apply discounts or price fixing. Famous chain markets of Turkey such as ŞOK, Migros, CarrefourSA, Onur and Happy Center announced the discount and price fixing application in January.
With the increase in inflation figures, one of the most important issues on the agenda in Turkey is the prices on the market shelves. Treasury and Finance Minister Nureddin Nebati, in a statement he made recently, stated that the current prices in the market are now internalized and at the same time, the price increases that will come after this cannot be considered reasonable, and that he is in talks with food retailers. Nebati, who called on the markets at all levels not to increase or fix the prices for a certain period of time, used the phrase “We are ready to make any contribution”. Speaking at the extended Presidents’ Meeting of MUSIAD, Nebati said, “I heartily congratulate our businesses that have made discounts on many products. I also call on all our businesses to implement similar practices.”
Details of the explanations and discounts made in the markets after Nabati’s statements:
Explaining that they fixed prices throughout January with their low price policy, ŞOK Marketler CEO Uğur Demirel said, “We have made a pleasant surprise for our customers by fixing our low price policy, which we always apply, this time throughout January. In other words, even though the costs of the determined 1,000 products will increase, their prices will remain constant until the end of the month. According to the statement, prices will not increase until the end of January for products that are determined among the basic needs of a house, from rice to pasta, from legumes to flour, from tea and coffee to sugar, from oil to margarine, from potatoes to onions.
Providing service with more than 2,800 stores and online platforms in 81 provinces of Turkey, Migros announced that it has both fixed prices and discounted hundreds of basic products as part of the fight against inflation. Migros offers continuous discounts on more than 3,000 branded products throughout January. Migros branded 419 products, including oil, tea, sugar, legumes, detergents and diapers, to fix prices. The company also offers special discounts from 25 percent to 50 percent on nearly 20,000 products, covering all products in 23 product families.
In the statement made by CarrefourSA, announcing that discounts from 20 percent to 40 percent will be applied on 20 thousand products, the following was noted:
“In January, we will apply discounts from 20 percent to 40 percent on 20 thousand products in food and non-food product categories. As CarrefourSA, we will continue to offer our customers the right product at the right prices, with different campaigns throughout the year, not just for a month, by saying ‘It’s right at CarrefourSA’ for 85 million. In our correct price policy consisting of three steps, which we apply in all our stores without exception; If our customer encounters a different price in the department and at the cash register with the ‘Desk price = Cashier’ price, we apply the advantageous price for the customer. We carry out consumer-friendly discounts by continuing these and similar campaigns in product categories such as basic food, meat, fresh vegetables and fruits, which are the priority needs of our customers.”