FC Barcelona and Ownix will join forces to publish photos and videos as NFTs featuring iconic moments from the Club’s history.
The club will make iconic images of its 122-year history available to fans around the world through its digital auction house.
Taking steps to adapt to today’s trends, FC Barcelona wants to exist in the digital field and to be a reference point in this field. As part of this strategy, the Club has signed a new global agreement with Ownix, the NFT marketplace based on the Ethereum blockchain. Collaborated with Ownix to make Barça NFTs based on photos and videos featuring iconic moments in the club’s history available to fans.
FC Barcelona club will present unforgettable moments of its 122-year history in the form of NFT
This agreement between FC Barcelona and Ownix will provide a new way for the club to reach its followers around the world, with fans digitally capturing unforgettable moments in the club’s 122-year history. The deal is part of the club’s global expansion strategy and is a new form of communication to connect with new generations.
With this new deal, the club will create iconic moments from its past in the form of NFTs, making them available for fans to collect.
FC Barcelona president Joan Laporta gave the following statements on the subject;
“Barça has a huge fan base around the world and maintains its leadership in the digital field with over 400 million followers on social networks. Given this scenario, the club is constantly looking for new ways to connect with their fans. We believe creating these NFTs is a unique opportunity to continue to grow and solidify the Barça brand. Barça is a well-known club at all levels. ”
Ownix CEO Guy Elhanani’s Statement
“As NFTs are on the rise, we felt it was important to give Barça fans the opportunity to own a piece of the club’s history. This new and exciting asset class enables collectors to own what they never had before, and we are excited to offer sports fans the opportunity to lead the way. Our mission is to give customers the pleasure and pride of owning NFTs. ”
