Digitalization continues to increase. Nike is preparing to present its sneakers and clothes in the virtual environment.
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The company has filed a trademark application to use its logo and slogan “Just Do It” in the virtual world.
With the acquisition of the trademark, it seems that the groundwork for Nike branded clothing is being prepared in the metaverse and other digital environments.
The rebranding of My Facebook as “Meta” and a greater focus on virtual technology is likely to create a snowball effect. Nike has been researching digital products for two years already.
Nike partnered with Fortnite for the Jordan brand in May 2019. In December 2019, he filed a patent application for “CryptoKicks”, which will tie physical shoes with an NFT.
