Turkey’s leading cryptocurrency trading platform Paribu has acquired SHERPA, one of Turkey’s most competent institutions in the creation and design of user experience strategies for digital products and services.
Continuing its activities with the motto “This is the world of tomorrow” and with more than 5 million users, the technology company Paribu has acquired the experience design studio SHERPA, which has an important place in the marketing and digital communication sector. DAM Information Technologies Inc. SHERPA, which provides user experience design services for digital products and services, first in Turkey and then all over the world, with the mission of “guiding and inspiring”, has been Paribu’s business partner since 2020. SHERPA, which carries out studies on the user experiences of Paribu’s next generation web and mobile application, will start its activities within Paribu as of January 2022.
“We care about user experience”
Mentioning that Paribu will sign many new projects in the near future and aiming to achieve a perfect customer experience in these projects, Paribu CEO Yasin Oral explained that with this perspective, they added SHERPA to Paribu as a strategic move.
Oral stated that this move is also one of the steps taken by Paribu towards globalization and made the following statements:
“Our performance in the Turkish market has brought us to a remarkable position on a global scale. We continue our efforts at full speed to carry our success in the local market to a global scale. In our globalization journey, our focus has always been to bring the practical and reliable to our users. In line with this understanding, the importance we attach to user experience reaches a different dimension with the fact that SHERPA is our subsidiary. With SHERPA, Turkey’s most competent institution in its field, we will better analyze what and how our users want, and as Paribu, we will continue to grow without slowing down. ”
Expressing that he is proud to be in the most important partnership seen in the Turkish blockchain ecosystem, Yakup Bayrak made the following statements about the process of SHERPA’s participation in Paribu:
“Paribu, our project owner, which we have been serving with a growing volume for the last 3 years, made an offer to SHERPA to “build the world of tomorrow together”. Merging with the leading fintech institution, with which we share common cultural values, is a very strong indicator of the importance given to experience design in our country. We, as SHERPA, said that we would be proud to continue on our way with Paribu by preserving our essence. With this cooperation, we will continue to work together for a better tomorrow not only on the axis of financial technologies, but also in every aspect. ”
Important examples from the world
In recent years, there have been increasing instances of studios producing design services focused on product and service experience joining other companies in the world. In 2013, world-renowned consulting group Accenture acquired product and service experience design studio Fjord. In 2014, Finance One acquired the world-renowned Adaptive Path in the field of product and service experience design, which it has been working with for a while. In 2015, McKinsey & Company announced a strategic partnership with Lunar, which serves as its design studio. In 2016, the Kyuu consortium under the umbrella of Hakuhodo DY Holdings, Japan’s largest advertising agency group, bought the shares of the famous design studio IDEO. Developing cloud-based ERP software in 2017, ServiceNow acquired Digital Telepathy, which made a name for itself with its success in experience design processes. Finally, this year financial services firm Stripe acquired award-winning digital design and development agency Rally.
About Paribu:
Launched in 2017, Paribu offers its users a fast, easy and secure crypto money transaction service. On the platform, which has more than 5 million users, 24/7 uninterrupted crypto money transactions and TL deposits and withdrawals can be made. Paribu facilitates crypto money transactions with its 24/7 Support Unit. For more information about Paribu www. paribu You can use the com address.
