US-based fashion company Tommy Hilfiger has launched a virtual clothing collection featuring 30 of the most iconic pieces in the metaverse.
According to PVH, an American clothing company that also includes the Tommy Hilfiger brand, the Hilfiger brand has partnered to reinterpret the clothes created by users on the popular platform Roblox.
Hilfiger, the founder of the brand, made the following statements in his statement;
Users recreated their various products, including backpacks, t-shirts, skateboards and headphones, with Tommy Jeans. The products went on sale worldwide on December 16. This collection will now be inside the Roblox metaverse.
This is not Hilfiger’s first foray into the virtual world of fashion. Last year, she released a series of outfits for the popular Nintendo game Animal Crossings: New Horizons.
PVH said that millions of people around the world have come together to connect, create and express themselves through Roblox for immersive, interactive experiences.