PLBY Group, owner of the American global media and lifestyle company Playboy, introduced its new NFT collection called Playboy Rabbitars.
In tribute to 1953, Playboy will release 11,953 unique, 3D rabbit characters in NFT format. Inspired by Playboy’s iconography, heritage and knowledge, each Rabbit will have unique characteristics. Some will be rarer than others. It will serve as the key to a redesigned Playboy Club that gives owners access to members-only events, merchandise, and artwork.
Rabbitars was created in partnership with Playboy’s dedicated Web3 Innovation team, Possible Studios, the art studio and blockchain technology company co-founded by Michael Winklemann and Michael Figge, and WENEW. In the context of the metadata warehouse, Rabbitars are NFTs that live on the Ethereum Blockchain as ERC-721 tokens hosted on IPFS.
Jamal Dauda, Vice President of Blockchain Innovation, said: