Harlem Globetrotters, a team based in New York City, USA, combining basketball with comedy and show, will create a new NFT sitcom with world-renowned hip hop artist Snoop Dogg. Snoop Dogg will star in the NFT sitcom.
Snoop Dogg/Globetrotters NFT collection will be released in limited edition. NFT, available through crypto promotional site VAST, will also feature the new Harlem Globetrotters theme song.
The NFT collection will be presented alongside Globetrotters’ New Tech, New Trainer, New Tour campaign, along with the NFT sitcom, Globetrotter trainer, Bay Area dancer, and viral Junebug. Complete with concert applause and bits of laughter, the sitcom delivers the glamor and basketball reputation that defines both the Harlem Globetrotters and Snoop Dogg.
Sunni Hickman, Vice President of Marketing and Sales, said:
“It was a dream come true for our Globetrotter players to work with Snoop Dogg. His passion for basketball and ballet culture is unrivaled; It was great to have him as part of our team. ”
Snoop Dogg has been active in the NFT space since March 2021, presenting the original pieces “NFT” and “Snoop Dogge Coins”. In September, it was revealed that Snoop Dogg was the real person behind NFT king Cozomo de’ Medici. The famous hip hop artist has raised an estimated $17 million in NFT assets, including nine CryptoPunks.
The NFT sitcom collection was a coordinated effort developed by several creative teams, including the visionary talents at gaming and promotion network VAST, Amusement Park Entertainment, and creative strategy leader Brand Positioning Doctors.
