French luxury fashion house Balmain enters the NFT world for the first time with Barbie.
Balmain fashion house teamed up with Barbie for a cutting-edge collection of unisex ready-to-wear and accessories. The world’s most famous baby also stepped into the NFT field with this collaboration.
Barbie’s First Entry into the NFT World
The partnership between Balmain and Barbie does not end with a physical collection, Barbie is also taking her first step into the world of NFT. Three avatars of the doll, each dressed in a piece from the collection, will be sold in an online auction by mintNFT. Collectors will receive exclusive ownership of their avatar as well as a real-life Barbie-scale version of the look from the collection.
The auction will begin on January 11, with the largely unisex collection going on sale worldwide on January 13.