US banking giant Morgan Stanley wrote a research note on Metaverse games and NFTs. The bank expects these areas to make up 10% of the luxury market by 2030.
Investment bank giant Morgan Stanley published a research note last week. Accordingly, it was stated that metaverse games and NFTs could bring an income of 50 billion euros for the luxury sector by 2030. In the report, “NFTs and social gaming present two short-term opportunities for luxury brands that allow them to monetize their vast IPs built over decades” was called.
Morgan Stanley also says luxury brands are already exploring collaborations with gaming and metaverse platforms.
As it is known, Dolce & Gabbana, one of the leading brands of luxury consumption, sold 9 NFTs for 5.7 million dollars. According to the bank, these sales show the huge potential in virtual and hybrid luxury products.
Luxury brands can increase their total addressable market (TAM) revenues by more than 10% by 2030; It was noted that the sector could increase its earnings before interest and taxes (EBIT) by 25%. Analysts said that demand for NFT collectibles will result in strong demand for luxury items in the medium term.