Leading Turkey’s digital transformation, Türk Telekom continues its social responsibility projects with the principle of accessible communication for everyone. The mentoring support process, which is the second phase of the “Life is Easy in Digital” project, in which Türk Telekom aims to strengthen the place of women in society and ensure their active participation in the production economy, has been completed. The successful ones among the projects will be entitled to receive a business development grant from Türk Telekom.
Türk Telekom Corporate Communications Director Arif Sancaktaroğlu said, “We develop valuable projects with the importance we attach to women’s employment and participation in production. We have touched the lives of more and more women every day thanks to our renewed project by evaluating the results we have achieved from the beginning and taking into account the needs of our society. We are happy for the contribution we have made to the development of digital competencies of 10 thousand women so far with the project, in which we aim to ensure the more active participation of women in the production economy. We will continue to support entrepreneur women by expanding the scope of the project in the new period.”
Trainings on digital literacy and digital marketing are provided through the ‘Life is Simple in Digital’ project, which Türk Telekom carries out in partnership with the Union of Chambers and Commodity Exchanges of Turkey (TOBB), United Nations Development Program (UNDP) and Habitat Association.
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Türk Telekom offered the opportunity to benefit from business and brand development trainings for 2 weeks to 20 participants selected from among the entrepreneur women who applied for and met the prerequisites of 18 years of age and above, who attended the digital marketing training and design-oriented thinking workshop offered within the scope of the project. In the program, which was mentored by experts in their fields, women were given comprehensive training on applied social media management, internet advertising, digital market entry, media management and financial processes. The content of the mentoring program was prepared by focusing on the areas where women participating in digital marketing trainings and design thinking workshops should improve themselves.
They had the opportunity to apply what they learned in the trainings.
Thanks to the project, women learned how to prepare advertising campaigns for their own products on different social media platforms, to determine target audiences, digital marketplaces and their interfaces. In the process, women experienced Google Ads advertising, designing on Canva, and using various apps to promote their brands.