The ‘metaverse’, which is one of the concepts we have been hearing all the time, aims to rebuild everything from business types to e-commerce, entertainment and games.
Many brands are trying to find a place for themselves in the digital universe via NFT and metaverse. Popular games such as Fortnite, Roblox contain elements similar to this world. Famous brands also think that their products can reach more people in this new universe. That’s why they started to invest in ‘Metaverse’ in order to adapt to the sector.
Brands Preparing to Step into the ‘Metaverse’ Universe
1-Leading Shoe and Sportswear Brand Nike
Nike took the first step for the ‘metaverse’ with Nikeland in collaboration with the online gaming platform Roblox. Inspired by Nike’s headquarters in Oregon, Nikeland brought Nike’s world to the virtual environment.
Making an effort to exist in the metaverse universe, Nike has shown that it is investing in the future of the metaverse by purchasing the metaverse company RTFKT Studios, which produces NFT shoes.
2-World Famous Fashion House Balenciaga
Balenciaga created its own videogame for its Fall 2021 collection, showcased its collection on the metaverse podium with 44 clones of a model, and joined forces with Fortnite in the latest in-game items.
3-Chipotle, Restaurant Chain Focusing on Mexican Cuisine
Chipotle, a restaurant chain focusing on Mexican cuisine, opened the first virtual short-term restaurant in Roblox for Halloween. With this project, Chipotle offered the chance to buy discounted burritos from restaurants in the real world with coupons, and offered costumes and treasure hunts to dress avatars in the virtual world. Thus, we have seen one of the first examples of how the food and beverage industry, which is the hardest to imagine in this new universe, will find a place for itself in terms of marketing.
4-Clothing Brand Charli Cohen
Clothing brand Charli Cohen presented a digital shopping experience to celebrate the 25th anniversary of Pokemon. Accessible via phone or browser, the experience made it possible to browse the store and search for rewards using AR. Charli Cohen’s project presented the reflections of the transformative shopping experience in a new universe.
5-Facebook’s Name Becomes Meta
After Mark Zuckerberg changed Facebook’s name to Meta, the Facebook team started developing new technologies for Metaverse. In 2020, Facebooke’s investment in Metaverse reached $18.6 billion. More than 10,000 people will work in Europe for the Metaverse project.
6-Microsoft Teams’ Mesh Project
Microsoft Teams announced that it has entered the Metaverse universe through Mesh. Microsoft offers a solution to a problem with the feature that will be available by 2022. With Mesh for Teams, it joins the metaverse with technology that allows people in different physical locations to participate in shared holographic experiences.
7-Technology Giant Nvidia
Nvidia CEO Jensen Huang has announced the company’s plans to join the Metaverse and transform the future of the world’s largest industry operations. Nvidia extends its gaming roots to the metaverse. It’s partnering with BMW to create a virtual factory where engineers can virtually plan and set up new workflows before starting work.
8-One of the World’s Biggest Fashion Brands Gucci
Gucci introduced the Gucci Garden Experience in the Roblox metaverse universe. Featuring themed rooms, interactive pools and social areas, this experience gave players the possibility to purchase the brand’s luxury digital products.
9-E-Commerce Giant Alibaba
Alibaba, which stands out with its e-commerce, internet, retail and technology activities, announced that it has established a company to test the game potential of the metaverse.
